Eager to hear their fans’ best stories, Outside today has launched its “So There I Was” Storytelling App, powered by Friend2Friend, which will collect its fans most memorable outdoor adventures. Countless of Outside’s fans have told their stories by starting with “So there I was,” and this Outside campaign, with that phrase as its title, perfectly prompts the user to finish the story.
The campaign’s most exciting feature – besides all the stories! – will be its integration across Facebook and the Outside website. Users will be submitting their stories and they will be uploaded, in real time, to both the Facebook Page and Outside website. Outside will then be able to edit and manage the entries, selecting their favorite ones as “featured” stories throughout the campaign.