About Us

Friend2Friend is a social media advertising platform that's been connecting people and products on social media for over three years. Friend2Friend promotes brands through a network of social applications with millions of users and a reach of almost 100 million.

Our applications include focused social actions built around products: ratings, user (wish) lists, gifting, personal quizzes and custom branded applications. Friend2Friend has conducted over 50 product promotions/campaigns with a dozen top consumer brands spanning consumer electronics, food and beverage, apparel, retail, travel, beauty and entertainment.

Friend2Friend is angel funded, with headquarters in Palo Alto and an office in Barcelona.

Our Team


Friend2Friend Advisors

  • Phil Gurascio
    Phil Gurascio
    Chairman of Arbitron Inc.; Chairman and CEO of PG Ventures LLC; formerly VP and GM of General Motors, North America Advertising and Corporate Marketing
  • Michael Jones
    Michael Jones
    COO of MySpace; founder and former CEO of Userplane (acquired by AOL)
  • TS Ramakrishnan
    TS Ramakrishnan
    CTO BubbleMotion; former VP of Engineering AdMob; former VP of Engineering Facebook; former Director, Real Time Messaging at Yahoo
  • Dave Evans
    Dave Evans
    Author of Social Media Marketing: An Hour a Day and Principle, Social Web Strategies; founder and VP, Digital Voodoo; Strategy Director, GSD&M
  • Young Sohn
    Young Sohn
    CEO Inphi Corporation; Chairman, W3i; former Managing Director, Panorama Ventures; former President, Agilent Semiconductor Division; former CEO Oak Technology (acquired by Zoran)
  • Joaquin Delgado
    Joaquin Delgado
    Sr. Architect & Principal, Yahoo; Co-founder and former CTO, Lending Club; Co-founder and former CTO, TripleHop Technologies (acquired by Oracle); Recommendation Engine Specialist
  • Michael Warsinske
    Michael Warsinske
    CEO of OverAd Media and Board Member of Beyond Commerce; founder of Cyberreps (acquired by Interep); founder of Wordcents (acquired by YBrant)