Our Team

Oriol Esteban



Oriol is a skilled developer and app designer in addition to leading product development and European business development activities. Oriol’s development expertise cuts across languages and environments, and he’s got a knack for “cracking the code” on a variety of viral hooks and engagement work flows in social applications. Oriol pioneered our use of social analytics (impressions, engagement and content classification and moderation) and invented a unique way to separate the signal from the noise in social commentary (see tweetcloud.com). Oriol has an engineering degree from Ramon Llull University in Barcelona. In addition to being a founder of Friend2Friend, Oriol is a skier, former BMX/trials rider and an impressive hacker (really).