With an eye towards the coming year, Friend2Friend CEO Roger Katz looks at why 2014 will see brands rethinking their corporate websites, along with 4 other social media marketing predictions for the coming year. Here’s an excerpt.
Facebook’s recent acknowledgment that there was a decrease in daily usage among ‘younger teens’ drove home the realization that teens are now congregating on places like Instagram, SnapChat, Tumblr, and Twitter. More significantly, consumer “fragmentation” among various social platforms is happening across all demographics.
Read the entire list at Inside Facebook.
In a summary of some of the best Twitter campaigns of 2013, Friend2Friend CEO Roger Katz has outlined what brands can learn about being successful on Twitter. Here’s an excerpt:
Think about the potential of brands combining these types of Twitter promotions with real-time TV viewing. In July, Twitter announced the results of brand campaigns that used its TV ad targeting products. Given our inclination to interact with both the first and second screen while on the sofa, this should become an exciting area of marketing, particularly for entertainment and sports-related brands in 2014.
Read more about the best brands on Twitter at ClickZ.com.
Newton Running has revisited the Friend2Friend Social Engagement Platform to build and deploy the #HelloHawaii Social Sweepstakes App, one of our self-serve offerings, for its Facebook fans. The app allows fans to quickly enter for a grand prize trip to Hawaii for the IRONMAN Championships.
Check out the #HelloHawaii Social Sweepstakes on the Newton Running Facebook Page.
Nickelodeon has relaunched their popular 12 Days of Nick Jr. Social Sweepstakes, powered by Friend2Friend, for the 2013 holidays season. The Social Sweepstakes, a follow up to last year’s successful app, allows visitors to enter for a daily prize and share Nickelodeon-branded ideas for the holidays on Pinterest.
Check out the social sweepstakes on nickjrfanclub.com.
Ski Utah is one of the latest brands to use our Self-Serve Social Sweepstakes app, created and deployed on the Friend2Friend Social Engagement Platform. The app allows Ski Utah’s Facebook fans to enter for a chance at a travel prize.
Check out the social sweepstakes on the Ski Utah Facebook Page.
The LinkedIn Marketing Solutions Blog is providing further insights into how the Salesforce Dreamforce 2013 Profile Analyzer came to fruition. The article covers every stage of the app’s creating from beginning to promotion. Here’s an excerpt:
Creating the Custom API Solution was no small task. First, we brought in LinkedIn’s partner, Friend2Friend, to help on the creative side. They came up with the super-innovative idea of tying a personalized interactive infographic to a sweepstakes offer. LinkedIn API solutions consultant Adit Gupta took the lead on the technology, working with the Salesforce.com and Friend2Friend teams to make sure requirements were met and that everything worked together correctly
Read more at the LinkedIn Marketing Solutions Blog.
In light of Jockey’s latest social sweepstakes on Instagram, a social platform that is only recently getting more branded social engagement apps, Friend2Friend CEO Roger Katz was asked by Mobile Marketer to provide his thoughts on the campaign. Below is an excerpt:
Instagram is a good choice because its offers little friction to super easy capturing and sharing of photos — very important with a mobile campaign. But getting the word out at that moment is challenging and probably speaks to a need for coordinated game-time TV ads. Roger Katz, CEO, Friend2Friend.
Given that this is primarily a mobile campaign, we found the mobile experience at http://www.guysonsunday.com to be quite text-heavy, and provides quite a significant number of steps to completion. This may result in some conversion challenges, and runs counter to the typical Instagram mobile experience. Jockey looks like it trying to add entry requirements, and gather emails, before a fan is ‘permitted’ to enter.
We believe this will create some friction. Better to invite and welcome all hashtag photos and then connect with the winners through the Instgram communication channels. This would probably result in a greater quantity, and variety, of submissions and more likely to result in a popular, fun, trending #hashtag subject.
Read the entire story at Mobile Marketer.
Missed our December 2013 newsletter? We covered the launch of a social engagement experience that integrated LinkedIn and Salesforce Dreamforce. You can read it here.
Taking a market-leading position to promote their industry-leading Dreamforce 2013 conference, Salesforce is tapping the power of LinkedIn – the largest professional network in the world.
Salesforce is running a paid media campaign of display ads and sponsored updates on LinkedIn that offer a personalized infographic, Dreamforce 2013 conference content, and event promotions.
The media leads to a LinkedIn-powered microsite, deployed by Friend2Friend, that features content tailored to the visitor’s LinkedIn credentials. Once logged in, visitors see the potential ‘boost’ they’ll get in LinkedIn connections if they attend, preview speakers, and can enter a sweepstakes to win a free VIP pass to the conference, complete with travel through Virgin America.
Key Dreamforce sponsors and partners are also given placement on the microsite. All content is shareable across LinkedIn, Facebook, and Twitter.
The deployment is powered by the Friend2Friend Platform’s Content Discovery Page.
View the Salesforce Dreamforce Content Discovery Page at dreamforce2013.com.
As content marketing is becoming one of social marketing’s greatest challenges, Friend2Friend CEO Roger Katz, in our latest ClickZ article, has outlined the different ways you can leverage your greatest social asset – your fans and followers – to create content. Below is an excerpt about one strategy :
Voting allows fans to have a say in the brand’s direction, whether it’s helping choose something as light-hearted as a t-shirt design, or as important as a magazine cover photo. With engagement apps, fans can vote for their favorite destination, product, design — or marketing theme — and share their vote. Those voting results, enriched by commentary and insights, can provide content that fuels other branded channels and provides wider audience insights into how the crowd thinks and feels about your brand.
Read more at ClickZ.com