The sights of the road with Instagram’s #WHPontheroad weekend project

Published on October 20th, 2014 by Alfredo
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Last week, we decided to take Instagram’s weekend hashtag project, a challenge to the Instagram community to capture and hashtag themselves in creative moments, and turn it into a SocialFusion. We loved the entries so much, that we decided to capture this weekend’s challenge: moments of traveling on the road.

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Uncovering traveler profiles with TripIt

Published on October 16th, 2014 by Alfredo
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TripIt recently launched the ‘What kind of traveler are you?’ Quiz & Sweepstakes engagement app, powered by Friend2Friend, to help their social followers discover their traveler profile and win travel prizes.

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How millennials consume (and save money)

Published on October 14th, 2014 by Alfredo
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Your brand is probably thinking about how to reach millennials, and it should; in the U.S. alone, 80 million millennials spend approximately $600 billion each year, and Accenture projects millennial spending to increase to $1.4 trillion a year by 2020. So how do millennials consume?

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Dogs, jumping, and the outdoors sum up Instagram’s #WHPballoons weekend project

Published on October 13th, 2014 by Alfredo
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Every weekend, Instagram’s blog announces a new Weekend Hashtag Project for its community, challenging its users to capture and hashtag themselves in creative moments – and drumming up social engagement along the way. This past weekend, in celebration of its fourth birthday, Instagram announced the #WHPballons challenge: capture creative moments with balloons.

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Is #WakeUpCall the new #ALSIceBucketChallenge?

Published on October 7th, 2014 by Alice
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It started just yesterday. Jemima Khan started tagging other celebrities to post a selfie first thing in the morning, when they wake up, with #WakeUpCall, and then tag others with a call out for a donation to support the children of Syria through Unicef.

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How social depth strategies can impact business results

Published on October 6th, 2014 by Alfredo
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So, after Coca-Cola’s declaration a year ago that “the corporate website is dead,” what are companies doing about it? It’s no longer enough to simply add Facebook and Twitter widgets to your homepage; forward-thinking companies are challenging the idea of an owned website by adding much more social depth and enabling their consumer’s storytelling potential […]

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The importance of calling out consumers by name

Published on September 30th, 2014 by Alfredo
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Coca-Cola’s “Share a Coke” summer campaign has been credited with reversing a decade of declining U.S. sales. The campaign had many parts, but its signature move was putting names on Coke bottles which created a frenzy of consumers eager to find – and share across social media – bottles with their names.

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Connecting prospective graduate students with an Oxford Executive Education

Published on September 29th, 2014 by Alfredo
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Saïd Business School of Oxford University partnered with Friend2Friend to create and deploy the ‘Executive Education’ LinkedIn Profile Analyzer. The LinkedIn Profile Analyzer allows any visitors who connects their LinkedIn profiles to see information about programmes at the Saïd Business School that best fit their professional interests.

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Our favorite #Hiking weekend stories with SocialFusion

Published on September 29th, 2014 by Alfredo
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We wanted to see what it looked like to be one of the millions of people who go hiking every year – over 30 million in the U.S. alone. With SocialFusion, we were able to capture tens of thousands of #hiking stories from across social media and showcase our favorites.

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