The Content Marketing Trinity

Published on April 18th, 2014

In our latest ClickZ article, Friend2Friend CEO Roger Katz outlines why the most successful content marketing requires a combination of branded, expert, and social content. Here’s an excerpt:

In a report from Nielsen last month, “The Role of Content in the Consumer Decision Making Process,” it was found that consumers value expert content, and they are relying more and more on social media as a source of information in their decision-making processes. It also found that the expert content needed to be perceived as “unbiased” and not paid for by the brand. The study also pointed out that the role of the fellow-consumer has an important role to place in “tipping” the consumer into a purchase. Indeed, Nielsen’s study found specifically that when user content is coupled with expert content, the likelihood of conversion to purchase lifts.

Read about the content marketing trinity at ClickZ.com.

Cannondale uses SocialFusion to showcase content and reward voters

Published on April 11th, 2014

Cannondale has deployed two versions of Friend2Friend’s SocialFusion, one on the Cannondale Facebook Page for fans to submit user-generated content and the other to be showcased at biking events to garner on-site engagement. The first one allows Cannondale to showcase a variety of owned and user-generated content, the second one gives fans a chance to win a grand prize by voting for top entries and submitting their email.

You can visit the #OverMountain SocialFusion gallery on Cannondale’s Facebook page here and the #OverMountain voting contest here.

cannondale-overmountain-1-1

cannondale-overmountain-sweeps-1-1

Vail Valley Foundation uses SocialFusion to find the ultimate outdoor family

Published on April 11th, 2014

The Vail Valley Foundation has deployed Friend2Friend’s SocialFusion on the Mountain Games Facebook page to give their fans a chance to win an outdoor gear and travel package. Fans can upload their outdoor family adventures using the #UltimateMTNFamily hashtag. Submissions can then be voted on directly on the SocialFusion galley by the Mountain Games’ Facebook fans.

You can visit the #UltimateMTNFAmily SocialFusion gallery on the Mountain Games Facebook Page here.

vvf-ultimatemountainfamily-2-1

The Hierarchy of Social Engagement

Published on March 24th, 2014

Reflecting on Ellen DeGeneres’ famous selfie at the Oscars, Friend2Friend CEO Roger Katz explains how this exposes the hierarchy of social engagement. Here’s an excerpt:

In the hierarchy of social engagement value, simple likes and retweets come at the bottom. One click, and your audience has said, in passing, that they agree with you or like you. But the engagement ends the moment it happens — it has very little life, or value, beyond the click. Brands need a huge volume of them to make a difference.

Read more about the social engagement hierarchy at ClickZ.com.

Samsung helps LinkedIn users become industry leaders

Published on March 19th, 2014

Samsung has launched the Samsung Knox “How Do You Match Up?” LinkedIn Profile Analyzer, powered by Friend2Friend, for LinkedIn users to compare themselves to industry leaders and learn how to improve their work-life balance. Users connect their LinkedIn account to the Profile Analyzer and get detailed information on their personal network, articles and people their industry’s leaders are reading and following, and tips on maintaing a healthy work-life balance.

Check out the profile analyzer at linkedin.howdoyoumatchup.com

samsung-knoxlinkedin-4-1

Statoil uses LinkedIn to connect users with their country’s energy facts

Published on March 7th, 2014

Statoil has launched a Friend2Friend-powered infographic that allow users to connect their LinkedIn profiles for a look at their respective country’s energy facts. The infographic compares the user to compare their country’s energy facts, all of which are shareable, to any other country in the world. The infographic also allows users to join the Energy Innovation by Statoil LinkedIn Group, answer poll questions, and recommend the infographic to their friends.

Check out the infographic on Statoil’s Energy Realities website.

statoil-infographic-1-1

let’s get started

connect with us to discuss your social media goals, and to set up a demo of the Friend2Friend platform

We suggest you to update your browser. You can install Google Chrome, Mozilla Firefox or Safari browser for a better experience.