In our latest ClickZ article, Friend2Friend CEO Roger Katz outlines why the most successful content marketing requires a combination of branded, expert, and social content. Here’s an excerpt:
In a report from Nielsen last month, “The Role of Content in the Consumer Decision Making Process,” it was found that consumers value expert content, and they are relying more and more on social media as a source of information in their decision-making processes. It also found that the expert content needed to be perceived as “unbiased” and not paid for by the brand. The study also pointed out that the role of the fellow-consumer has an important role to place in “tipping” the consumer into a purchase. Indeed, Nielsen’s study found specifically that when user content is coupled with expert content, the likelihood of conversion to purchase lifts.
Read about the content marketing trinity at ClickZ.com.
Cannondale has deployed two versions of Friend2Friend’s SocialFusion, one on the Cannondale Facebook Page for fans to submit user-generated content and the other to be showcased at biking events to garner on-site engagement. The first one allows Cannondale to showcase a variety of owned and user-generated content, the second one gives fans a chance to win a grand prize by voting for top entries and submitting their email.
You can visit the #OverMountain SocialFusion gallery on Cannondale’s Facebook page here and the #OverMountain voting contest here.
The Vail Valley Foundation has deployed Friend2Friend’s SocialFusion on the Mountain Games Facebook page to give their fans a chance to win an outdoor gear and travel package. Fans can upload their outdoor family adventures using the #UltimateMTNFamily hashtag. Submissions can then be voted on directly on the SocialFusion galley by the Mountain Games’ Facebook fans.
You can visit the #UltimateMTNFAmily SocialFusion gallery on the Mountain Games Facebook Page here.
Dr. Miracle’s used the Friend2Friend Social Engagement Platform
to build and deploy the Red Carpet Weekend Social Sweepstakes. The Social Sweepstakes
, one of our self-serve offerings, allows fans of Dr. Miracle’s products to easily enter for a chance at winning beauty products and a trip to NYC.
Check out the Red Carpet Weekend Social Sweepstakes on the Ultra Sheen Supreme Facebook Page.
VisitNorway USA has deployed Friend2Friend’s SocialFusion on their Facebook page to give their fans a chance to win a trip for two to Norway, including flight and hotel. Fans can upload their own Norway-themed photos for a chance to win the prize, and all fans have a chance to vote on the best.
You can visit the VisitNorway SocialFusion app on Facebook here.
Reflecting on Ellen DeGeneres’ famous selfie at the Oscars, Friend2Friend CEO Roger Katz explains how this exposes the hierarchy of social engagement. Here’s an excerpt:
In the hierarchy of social engagement value, simple likes and retweets come at the bottom. One click, and your audience has said, in passing, that they agree with you or like you. But the engagement ends the moment it happens — it has very little life, or value, beyond the click. Brands need a huge volume of them to make a difference.
Read more about the social engagement hierarchy at ClickZ.com.
Samsung has launched the Samsung Knox “How Do You Match Up?” LinkedIn Profile Analyzer, powered by Friend2Friend, for LinkedIn users to compare themselves to industry leaders and learn how to improve their work-life balance. Users connect their LinkedIn account to the Profile Analyzer and get detailed information on their personal network, articles and people their industry’s leaders are reading and following, and tips on maintaing a healthy work-life balance.
Check out the profile analyzer at linkedin.howdoyoumatchup.com
Nickelodeon has launched the Peter Rabbit Easter Egg-Stravaganza Sweepstakes, powered by Friend2Friend, for their popular Peter Rabbit TV Show. The Sweepstakes allows visitors to enter for a daily prize and further explore activities on the NickJr.com website.
Check out the social sweepstakes on nickjrfanclub.com.
Missed our latest newsletter? We covered our latest campaign with Visit Cayman Islands, taking advantage of their hashtags for a beautiful, engaging experience on Facebook across three different countries. You can read about it here.
Statoil has launched a Friend2Friend-powered infographic that allow users to connect their LinkedIn profiles for a look at their respective country’s energy facts. The infographic compares the user to compare their country’s energy facts, all of which are shareable, to any other country in the world. The infographic also allows users to join the Energy Innovation by Statoil LinkedIn Group, answer poll questions, and recommend the infographic to their friends.
Check out the infographic on Statoil’s Energy Realities website.