Brand Content Spotlight: Nike Running and the Nike Cross Nationals

Published on December 9th, 2014 by Alfredo
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We put the brand content spotlight on Nike Running – specifically, for their Nike Cross Nationals race which serves as the unofficial high school cross country team championships. The race, which occurred this past weekend, elicited a range of social content from runners at the event celebrating the end of their season.

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Playing with backgrounds and foregrounds on Instagram’s #WHPnearandfar hashtag

Published on November 24th, 2014 by Alfredo
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This part weekend, as part of its weekly Weekend Hashtag Project, Instagram challenged its users to get creative with the background and foreground of their images and tag them with the #WHPnearandfar hashtag. As we do almost every week, we created a SocialFusion hashtag gallery and captured hundreds of instances of creative photography.

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5 Best Practices for Successful Sweepstakes and Instant Win Promotions

Published on November 21st, 2014 by Alice Lankester
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Sweepstakes continue to be a super reliable ‘go to’ campaign tactic for brands of all types. Adding an ‘instant win’ component to sweepstakes — one where your audience enters and immediately (instantly!) finds out if they’re a winner — increases the excitement and engagement level.

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A look at life right now in the #BuffaloSnow

Published on November 20th, 2014 by Alfredo
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The city of Buffalo, NY, is literally snowed in today with some areas covered in 6 feet of snow – and counting. As Buffalonians and others in the Great Lakes States are being hit with record-breaking cold and snow, they’re also sharing their experiences across social media.

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