Showcasing the best of celebrities and the #IceBucketChallenge with SocialFusion

Published on August 27th, 2014

The #IceBucketChallenge captured the nation’s attention, and it also resulted in millions of videos that were shared across multiple social channels. We’ve already covered how weak ties helped the #IceBucketChallenge a viral phenomenon, but we’d also like to share some of our favorite videos. You can see some of the best celebrity #IceBucketChallenge videos in […]

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Helping consumers stay well rested with Gas Natural Fenosa

Published on August 26th, 2014

Spanish utilities company Gas Natural Fenosa, in partnership with Friend2Friend, has launched the “Recharge Your Batteries” Interactive Quiz to give its Facebook fans insights into how well rested they are and a chance at winning a wellness experience package. The engagement experience has Facebook fans answer questions which informs them how much rest they’ve gotten […]

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Weak Ties, Social Networks, And Your Brand

Published on August 21st, 2014
Every Facebook friendship across the world.

You know them colloquially as best friends, acquaintances, and “hi-bye” friends. In social network theory, they’re known as strong, weak, and absent ties – and their differences are essential to understanding how information gets passed around amongst your brand’s fans and followers. In this article, we’ll introduce the basics of nodes and ties in social […]

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New Ways to Embed Your Social Stories With SocialFusion

Published on August 19th, 2014

As brand marketers work to keep their corporate websites relevant, user-generated and social content is being counted on to increase engagement. To give brand marketers the richest, most versatile solutions possible, we’re introducing SocialFusion in a variety of sizes for you to showcase your SocialFusion #hashtag and @channel social content. SocialFusion embeddable galleries, as shown […]

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Trivia challenges with the Cayman Islands’ Facebook Fans

Published on August 13th, 2014

We’ve partnered with the Cayman Islands to create and deploy a Daily Trivia Challenge engagement app to give the islands’ Facebook fans a chance at winning a daily prize. The engagement app, embedded onto the Visit Cayman Islands Facebook Page, is like-gated so only Facebook fans can enter the challenge and works across all devices. […]

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How to make content appropriate for every social network

Published on August 12th, 2014
ClickZ logo

Addressing the challenge of creating appropriate content for vastly different social networks, Friend2Friend CEO Roger Katz has outlined how some of the most successful brands have found their voice. Whether it’s utilizing long form writing on LinkedIn or branded outdoor photography on Instagram, brands are managing their different social channels in increasingly comprehensive ways. Here’s […]

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Friend2Friend featured in Forrester’s latest report “Use social content curation tools to feature your consumers”

Published on August 5th, 2014

Forrester just released this report targeted at Marketing Leadership Professionals and featuring Friend2Friend’s SocialFusion solutions: Use Social Content Curation Tools To Feature Your Consumers. Choose Solutions That Showcase Brand Experiences And Drive Exploration. From the introduction: Why read this report: Chances are, you’ve stumbled on a media gallery on a brand’s social hub or online […]

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Showcasing selfies with the Cayman Islands

Published on August 4th, 2014

The Cayman Islands have created, deployed, and embedded a SocialFusion Gallery onto its website to promote the #FlyHappy SocialFusion Sweepstakes. The SocialFusion Gallery, one of our self-serve offerings from the Friend2Friend Social Engagement Platform, allows fans of the Cayman Islands to share their selfies with Sir Turtle and allows the Cayman Islands to aggregate, moderate, […]

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Helping others find their career superpowers with the Samsung Galaxy S5 Duos LTE

Published on August 1st, 2014

In partnership with Samsung and Clique Media, we’ve create and deployed the “Become The SuperPowered You” LinkedIn Profile Analyzer onto its own microsite for the new Samsung Galaxy S5 Duos LTE. The LinkedIn Profile Analyzer allows users to select the career-related “superpower” they would like and connect to the app with their LinkedIn account. Once […]

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Add Tumblr & Pinterest to your SocialFusion Gallery

Published on July 31st, 2014

As brands expand their marketing across different social media networks, we at Friend2Friend are also expanding the versatility of our products. We have now added Tumblr and Pinterest content sources to SocialFusion Galleries, allowing you to create even more flexible galleries that combine together feeds for more engaging experiences. These new content sources work in […]

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