Consumers want social engagement, but brands aren’t delivering

Published on October 29th, 2014 by Alfredo
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Your social engagement problem may not be about finding consumers, but about responding to them. Research from Sprout Social finds that the number of messages that consumers send out with the expectation of getting a response from brands and institutions has doubled in the past year – but only 1 in 6 (17%) go answered.

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Brand Content Spotlight: National Geographic

Published on October 29th, 2014 by Alfredo
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National Geographic, one of the most famous publications in the world, also has some of the best images on social media. They have a variety of social channels across Facebook, Instagram, Twitter, and Tumblr that showcase some of the best photography in the world about our planet’s geography and culture. To see all this content […]

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Collecting #FallLeaves with SocialFusion

Published on October 28th, 2014 by Alfredo
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Here in our sunny Mountain View office we don’t see many fall leaves, so we used SocialFusion to capture some #FallLeaves images from across social media.

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Facebook Timeline Hashtag Photo Contests

Published on October 23rd, 2014 by Alice Lankester

The Friend2Friend Social Engagement Platform allows you to gather hashtags from Facebook as photo contest submissions, posted directly to your brand Facebook Timeline. Call out to your fans on Facebook to offer a photo, video, or story tagged with a hashtag specific to your brand. The submission will be captured on Friend2Friend’s Content Manager “back […]

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Finding Instagram encounters with SocialFusion and #TodayIMet

Published on October 22nd, 2014 by Alfredo
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Seen too many selfies? On the #TodayIMet hashtag, people turn their camera and take photos of people they’ve met – whether they’re long-time friends or serendipitous encounters. We used our SocialFusion engagement app to capture some of these wonderful stories from Instagram and Twitter.

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The sights of the road with Instagram’s #WHPontheroad weekend project

Published on October 20th, 2014 by Alfredo
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Last week, we decided to take Instagram’s weekend hashtag project, a challenge to the Instagram community to capture and hashtag themselves in creative moments, and turn it into a SocialFusion. We loved the entries so much, that we decided to capture this weekend’s challenge: moments of traveling on the road.

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Uncovering traveler profiles with TripIt

Published on October 16th, 2014 by Alfredo
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TripIt recently launched the ‘What kind of traveler are you?’ Quiz & Sweepstakes engagement app, powered by Friend2Friend, to help their social followers discover their traveler profile and win travel prizes.

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How millennials consume (and save money)

Published on October 14th, 2014 by Alfredo
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Your brand is probably thinking about how to reach millennials, and it should; in the U.S. alone, 80 million millennials spend approximately $600 billion each year, and Accenture projects millennial spending to increase to $1.4 trillion a year by 2020. So how do millennials consume?

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Dogs, jumping, and the outdoors sum up Instagram’s #WHPballoons weekend project

Published on October 13th, 2014 by Alfredo
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Every weekend, Instagram’s blog announces a new Weekend Hashtag Project for its community, challenging its users to capture and hashtag themselves in creative moments – and drumming up social engagement along the way. This past weekend, in celebration of its fourth birthday, Instagram announced the #WHPballons challenge: capture creative moments with balloons.

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