Siemens Water Footprint Calculator

Siemens engaged fans in a conversation about water conservation, and joined forces on Facebook to save 30 million gallons of water

The Siemens Water Technologies Division launched the Water Footprint Calculator, powered by Friend2Friend, for consumers to create awareness about water conservation for World Water Day 2010. The Water Footprint Calculator was a simple and easy-to-use quiz that provided tips on saving water. It asked fans to save a specified amount of water, and savings were shared on fans’ Facebook Newsfeeds. The campaign was featured in offline locations, such as Reagan International Airport in Washington DC. Friend2Friend followed up with an iPad version of the Water Footprint Calculator.
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