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Photo Morphing & Sharing

Fans experienced the Build-A-Bear process on Facebook by morphing and sharing photos

With an eye towards bringing their famous stuffed animal customization to their 2.3 million fans on Facebook, Build-A-Bear Workshop rolled out the Bear-Me App, powered by Friend2Friend. With the Bear-Me App, any Facebook fan could take their own photo – or a friend’s photo – and morph it into a stuffed animal likeness complete with glasses and bear ears. Fans could then share the photos across their social network, giving all their friends a look at the Build-A-Bear brand.

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