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Friend2Friend, Inc.
514 Bryant Street, Suite 102
Palo Alto,
CA 94301
United States
P: +1 650-330-0900
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Case Study: Mountain Hardwear
5 weeks, 5 products, 20,000 participants.
Generate a whole lotta buzz
Reach & Engage
Prior to campaign, Mountain Hardwear was not part of the discussion on ProductPulse. During the campaign 20,000 people recommended Mountain Hardwear, generating more than 5 million social impressions across Facebook.
Activate the Advocate
40% of the participants (8,000 people) wrote enthusiastic comments on Mountain Hardwear, broadcasting the brand to their friends and the online community.
Today Mountain Hardwear remains in the conversation...
over 10,000 recommendations (and counting) have
been added since the campaign ended!
