Build, manage, monitor and measure social engagement experiences
Review some of the self-serve mobile products we offer below, and also review other campaigns and Apps in our clients area. Then connect with us to try the the Friend2Friend Platform free for 30 days.
The Mobile Challenge for Brands
Mobile is quickly replacing the desktop as the primary means by which fans interact with friends on Facebook, and reports are revealing a parallel increase in brand-related activity in the social newsfeed. Earlier this year, AdParlor Research revealed that Facebook mobile users “like” 63% more frequently and comment 22% more often than do those who access Facebook from the desktop. In December 2012, Friend2Friend also announced that the company’s social engagement Apps on Facebook mobile have increased 450% since the spring of 2012, and there has been a 500% increase in mobile “Likes” to the company’s client brand pages from mobile fans.
The Friend2Friend Mobile “SmartLink”
Did you know that 6 out of 10 Facebook users access the site on their mobile phone? If you promote your App by simply copying and pasting the Facebook URL, all mobile access will fail! If your engagement campaigns on social are not savvy about fans visiting from mobile smart devices, you are missing social traffic.
The solution? Use the Friend2Friend “SmartLink” that we provide for all Apps managed by the Friend2Friend Platform. This is a unique, and customized, URL created automatically just for your App comes along with a custom QR code you can use on your printed packaging.
You can also use the Platform to customize your SmartLink to choose a special image, title, and text to post about your engagement App.