Last Updated March 28, 2013 Friend2Friend (“Friend2Friend”) provides an advanced social engagement technology platform (the “Platform”) that enables online marketers (“Customer”) to build, maintain, access, and manage customizable social engagement applications and experiences (each an “App”). This Privacy Policy describes the types of information collected by Friend2Friend in connection with a Customer’s use of the Platform. In [...]

There has been a good deal of buzz just in the past week or so about how Facebook may have adjusted its super-secret EdgeRank algorithm to reduce the reach of brand posts, purportedly to “incentivize” brands to pay for advertising. To this point, Nick Bilton of the New York Times, wrote a story about a [...]

Polartec has recently launched the 2012 Made Possible Contest App, powered by Friend2Friend, to determine the best college outdoor program in America. The contest showcases four finalist videos from four college outdoor programs pitching their worth. The App allows any user to vote on their favorite entry every day. In addition, users can comment on [...]

Polartec hosted a social voting contest to determine the best college outdoor program in America It took an entire social media community to determine the college with the best outdoor club. The Polartex Made Possible 2012 Social Video Contest App, powered by Friend2Friend, gave its community four finalists, each with a video pitching their worth. [...]

Friend2Friend CEO Roger Katz covers the dos and don’ts of engagement for brands using Facebook Timeline, from making sure Facebook apps are mobile-aware to avoiding funneling fans away from Facebook. Here’s an excerpt: Like it or not, brands need to accept that brand Timelines are here to stay and start looking on them as an [...]

On Friend2Friend’s “Best Town Ever” Facebook App, Outside’s search for America’s best river town currently has Richmond, VA, in the lead with 4,659 votes over nine other towns. However, the Facebook App isn’t just about votes; it also nudges users to comment on why they love their favorite town, leading to hundreds of Facebook comments [...]

Starting today, Outside is running its yearly contest to determine the best town in America – this time with a syndicated Facebook App, powered by Friend2Friend and voted on by Facebook Fans. This will be the second year in a row that Outside partners with Friend2Friend to hand over the ballots to Facebook fans. On [...]

Increasingly, we are talking to our clients about the virtuous trinity of Paid, Earned, and Owned media on Facebook, why it matters, and how it can boost the effectiveness of your social media strategy. First, some definitions: Paid Media In the online world, this is what we have all known as “traditional” media for the [...]

Friend2Friend developed this rich movie content page for Fast Five, from Universal Pictures In preparation for the April 2011 release of the movie Fast Five, Universal Pictures deployed a Facebook Page with a rich content Facebook App, powered by Friend2Friend, for the movie franchise’s five million existing Facebook fans. The Facebook App featured quizzes and [...]

The Friend2Friend Platform includes full analytics for measuring social campaigns and Apps deployed and managed by the Platform. Platform analytics include a roll up of Facebook Insights, Google Analytics, and Friend2Friend application performance, as well as relevant campaign-specific metrics, such as: The kinds of metrics tracked in a campaign include: # participants # actions engagement [...]

Veronica Rossi’s new book “Under the Never Sky,” published by Harper Collins, gets its very own “Survival Quiz” on Facebook, to coincide with the launch of this exciting new book. The book follows Aria and her challenges on her journey through the outer wasteland — where even the air she breathes can kill her. Playing [...]

This blog article is taken from the May 2011 Friend2Friend Newsletter. Go here to subscribe to Friend2Friend’s monthly newsletter. The verdict is in. Brands have realized that social media-Facebook in particular-is the place to be, and they are moving efforts and budgets there in droves (see Facebook Numbers Feed IPO Outlook, below). Recognizing that Facebook [...]

Friend2Friend brings voting to Twitter and Facebook while giving fans a chance to win VIP event tickets. Background The People’s Choice Awards celebrates fan favorites in music, movies and television and is the only major awards show where real people – not industry insiders – determine the nominees and winners, setting it apart from other [...]

Even viral applications need an initial audience to begin the spread from friend to friend. With our media buying and optimization services, we test ad variations and channels to determine the most cost-effective and productive combinations. The best-performing version then brings users to your Facebook page, applications, and campaigns, which amplify the initial response through [...]