Nice article in WebProNews today, titled “Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too. It’s more than just sticking a share button on a product page”

Includes interesting quotes from Roger Katz, CEO of Friend2Friend, including this one:

“Real social commerce isn’t just putting a wrapper around a store on Facebook, or even adding a ‘Share’ button to a shopping site,” says Katz. “It’s about really making the shopping selection and consideration something done with people you trust in your social network — and then continuing that brand experience post sale to show how much you love, and are loyal to, that brand purchase.”

Read the full article here.