Aspen Ski Company

Friend2Friend helps Aspen Ski Company lure snowboarders to their slopes through an interactive discovery application and contest.

Aspen Ski Company wanted to build enthusiasm for the ski season and attract the younger snowboarding demographic to its 5,300 acre ski resort. Aspen and its agency Backbone Media turned to Friend2Friend for a discovery application that features six different reasons why Aspen/Snowmass is the best destination for snowboarders. Selections include the resort’s extensive terrain park, its Olympic-sized superpipes, and its reputation for fresh, deep powder. Choosing a feature and leaving a comment enters users to win a free trip to Aspen/Snowmass. These enthusiastic comments from the target demographic are then shared on the user’s Facebook page, spreading the word about this great ski destination to all their Facebook friends.

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