Siemens Water Footprint Calculator

Learn about water conservation and join forces on Facebook to save 30 million gallons of water.

Can Facebook users save 30 million gallons of water? Siemens wanted to know. The Siemens Water Technologies Division wanted to reach consumers to create awareness about water conservation as part of their World Water Day celebration, March 22, 2010. They knew social media was the way to reach consumers, and turned to Friend2Friend to help them create an application on Facebook that would spread their message.

The Water Footprint Calculator, designed and developed by Friend2Friend, takes fans through a simple and easy-to-use quiz with engaging visual cues — like trees appearing when you indicate that you water your garden. The questionnaire assesses the user’s water footprint, provides tips for saving water, and asks the participant to commit to making changes that will save a specified amount of water. Quiz participation and water savings commitments are shared on the participant’s newsfeed with rich visuals and a call to action that evokes the environmentalist in every fan. This cool and water-wise app is intended to spread a wave of water-consciousness across Facebook.

CURRENTLY RUNNING ► Siemens Water Footprint Calculator