ZoneAlarm Sweepstakes

iPad sweepstakes drives Facebook sharing and software downloads.

Check Point Software Technologies , a leading brand in consumer Internet security, has built a large and loyal installed base of users of their ZoneAlarm Free Firewall software. Check Point wanted to leverage that existing fan base by encouraging them to share their ZoneAlarm experiences on Facebook, activating the viral nature of Facebook to drive additional downloads. Check Point turned to Friend2Friend to create an application and contest on their Facebook page that would engage fans and encourage sharing.

Friend2friend developed a “Win an iPad” sweepstakes tab for the ZoneAlarm Facebook page that lets fans enter to win the daily prize of a ZoneAlarm Internet Security Suite or the weekly prize of an iPad. As they participate in the sweepstakes, fans get an opportunity to download the ZoneAlarm Free Firewall if they don’t already have it, and to share their enthusiasm for ZoneAlarm with a wall post, an invitation to friends, or both. Winner notifications include links to let friends know of their win on Facebook, and a “winners gallery” is updated daily. With the contest in full swing, thousands of ZoneAlarm fans are entering and sharing the news on Facebook.

CURRENTLY RUNNING ► Enter to Win an iPad